TYPE. DESIGN. WRITE.
Ars mensura rerum.
Craft-first creative director. Master designer, typographer, and writer. Thirty years building brands into new media.
01 — AI / NEW MEDIA
Mise en Scène
Creative Director & Illustrator Lead · 2022–Present
Cathay PacificBudweiserFordSonySamsung
AI-native creative studio built by filmmakers. Cinematic AI films, live-action/AI hybrids, and animatics for Cathay Pacific, Budweiser, Ford, Volvo, Sony PlayStation, Samsung, Air France, and the American Cancer Society. Finalist, Luma AI Dream Brief — one of 21 selected from 400+ global submissions. Covered in Motionographer and STASH.
02 — HERITAGE BRAND
Dallas 1997–2010
Interactive Senior Art Director → Founding Principal
PepsiWorldHerman MillerChick-fil-ADr PepperIndoorDirect
Before broadband. Before standards. Before anyone had a playbook for what the web could be. PepsiWorld, Herman Miller, Neiman Marcus, Chick-fil-A, Dr Pepper, Whataburger. IndoorDirect — the first digital out-of-home network for quick-service restaurants, exited for $22M.
03 — CRAFT
Typography · Illustration · Design
Selected works
TypographyIllustrationBrandingPrint
Dark Side of the Moon / Saul Bass. Billy Block: Mr. Nashville. Raising Cane's illustrations. Battlefield Home, Forgotten Bayou, Ole War Skule documentary branding. Peter Shire Catalog. LSU Malleable Language Brochure.