02 — HERITAGE BRAND
Dallas 1997–2010
Interactive Senior Art Director → Founding Principal
PepsiWorldHerman MillerNeiman MarcusChick-fil-ADr PepperWhataburgerIndoorDirect
Before broadband. Before standards. Before anyone had a playbook for what the web could be. Dallas in the late nineties was one of the few places outside New York and San Francisco where serious interactive work was happening, and agencies like DDB, Click Here at the Richards Group, and Focus2 were doing it for some of the biggest brands in the world. The designers who came up in that moment had to be everything at once: art director, animator, programmer, producer. Flash wasn't a tool yet. It was a frontier. The work was invented as it went. That's where this career started.
02 — HERITAGE BRAND
PepsiWorld
Lead Designer · DDB Interactive, Dallas · 1998
PepsiWorldBrand ExperienceInteractive DesignWeb
One of the top-five most-trafficked websites in the world at launch. Designed the full experience at a moment when the web was still figuring out what it could be -- before broadband, before standards, before the playbook existed. Built with Brent Bonacorso, who is now a collaborator at Mise en Scène.
02 — HERITAGE BRAND
Herman Miller
Art Director · Focus2, Dallas · 1997
E-CommerceWebBrand
Part of the team that built Herman Miller's first online store. Worked directly with Stephen Frykholm and Seymour Chwast on asset production.
02 — HERITAGE BRAND
Neiman Marcus
Designer · Focus2, Dallas · 1997
WebLayout Design
Part of the layout design team for Neiman Marcus's first website. Created Photoshop comps for development handoff.
02 — HERITAGE BRAND
Chick-fil-A Cows
Interactive Senior Art Director · Click Here (Richards Group), Dallas · 1999
InteractiveFlashArt DirectionQSR
Full Flash experience -- concepted, designed, and programmed the interactive games and interfaces for the Cows consumer microsite. End-to-end creative and technical execution.
02 — HERITAGE BRAND
Dr Pepper
Interactive Senior Art Director · Click Here (Richards Group), Dallas · 1999
InteractiveFlashCampaign
Designed and programmed interactive Flash banner games for Dr Pepper -- including the Pigskin Playoffs promotion and the Mission to Mars and Donkey Kong 64 campaigns.
02 — HERITAGE BRAND
Whataburger Whatakids
Interactive Creative Director · Square One Interactive, Dallas · 2001
InteractiveFlashCreative DirectionQSR
Designed and built the full Flash experience for Whataburger's kids' site -- creative direction through interactive programming.
02 — HERITAGE BRAND
IndoorDirect
Founding Principal & VP, Creative Services · Dallas · 2007–2010
Creative DirectionBrand SystemsDigital OOHQSR
Built the creative infrastructure for the first digital out-of-home network inside Quick-Service Restaurants -- from 12 screens to 3,500 across McDonald's, Wendy's, Taco Bell, Arby's, Carl's Jr., and Burger King. Screen-layout systems, three network station ID packages, animation supervision, sales collateral. Exited for $22M to Premier Retail Networks (Technicolor).